About Us

Palm Tax & Accounting was founded by Paula Forst in 1990. Her daughter, Jennifer joined the firm at the age of 15. Mother and daughter worked together for 30 years, serving the tax and accounting needs of the community. Paula, in an effort to get closer to retirement, transferred Palm Tax & Accounting to Gena Jones, an Attorney CPA with over 20 years of tax and accounting experience. Today, Paula and Gena are working together to serve the community with over 50 years of collective experience.

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Paula Forst

Founder of Palm Tax & Accounting. Master Accountant, wine enthusiast and proud Grandmother.

Gena Jones

Attorney, Certified Public Accountant, Certified Tax Resolution Specialist, Certified Fraud Examiner, Mother of six, foodie, and travelust.

Tony Grimes

Accountant, die-hard sports fan.

Veronica Ruiz

Receptionist, Mother of two who is passionate about work.

Aaliyah Jones

Accounting Assistant, Accounting student and lifelong dancer.